Parkside REAM Limited
Company Registration Number: 10151429
VAT Registration Number: 249801585
Registered Address: Emperors Gate, 114a Cromwell Road, London, SW7 4AG, United Kingdom
Effective Date: October 2025

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1. Introduction

This Privacy Policy explains how Parkside REAM Limited (“Company”, “we”, “us”, “our”) collects, uses, stores, and protects personal data when you use URBANOME AI websites, tools, and services (“Services”).

We are committed to protecting personal data in accordance with:
• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Applicable AML and regulatory guidance

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2. Personal Data We Collect

We may collect and process the following categories of data:

A. Information You Provide

• Name, contact details, organisation details

• Account login credentials

• Project data, planning data, property addresses

• Payment information (processed securely by third-party providers)

• AML/KYC identity documents (where required)

B. Automatically Collected Information

• IP address, device identifiers

• Browser type, operating system

• Usage logs, access timestamps

• Interaction data and behaviour analytics

C. Special Category Data

We do not request or intentionally process Special Category Data.
If you upload it, you are responsible for ensuring lawful basis and necessary safeguards.

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3. How We Use Personal Data

We use data for the following purposes:

• To provide, operate, and improve our Services

• To create reports and AI-generated insights based on your input

• To manage billing and account administration

• To ensure regulatory compliance including AML/KYC

• To secure and monitor our systems

• To provide customer support and service notifications

We may anonymise or aggregate data to improve performance and develop features.

We do not sell your data.

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4. Legal Bases for Processing

We process data under one or more lawful bases:

PurposeLegal Basis

Service delivery & account managementContract

Compliance with law (AML/KYC, rights requests, safety)Legal Obligation

Analytics & product improvementLegitimate Interests

Direct marketing communications Consent (opt-in)

You may withdraw consent at any time.

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5. Sharing Your Data

We may share data with:

• Sub-processors assisting with hosting, customer support, analytics, communications, and payment processing

• Law enforcement or regulators where legally required

• Advisors and insurers for compliance and risk management

• Successors or buyers in the event of restructuring or acquisition

We ensure appropriate contractual safeguards are in place.

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6. International Transfers

Some service providers may operate outside the UK.
Where data is transferred internationally, we use legally recognised safeguards including:

• Adequacy decisions

• Standard contractual clauses (SCCs)

 

7. Data Security

We implement technical and organisational measures to protect data including:

• Encryption of data in transit and at rest where supported

• Role-based access controls

• Security monitoring and regular patching

However, no system can guarantee absolute security.

 

8. Data Retention

We retain personal data only as long as necessary for:

• The purpose collected

• Legal, regulatory, and accounting obligations

• AML/KYC retention periods (where applicable)

When no longer required, data will be securely deleted or anonymised.

9. Your Rights

You have the following rights under UK GDPR:

• Access to your personal data

• Correction of inaccurate data

• Erasure (“right to be forgotten”)

• Restriction of processing

• Data portability

• Objection to processing based on legitimate interests

• Withdrawal of consent (where applicable)

You may exercise your rights by contacting us (see Section 14).

 

10. Cookies & Similar Technologies

We use cookies and tracking tools to:

• Provide secure access to Services

• Analyse usage and performance

• Improve user experience

• Deliver relevant content or messaging

A full description of cookie categories and management options can be found in our Cookie Policy.

 

11. Automated Decision Making & AI Processing

Our Services generate outputs using artificial intelligence.
Users are responsible for verifying accuracy and suitability before acting on any output.

We do not make legally binding decisions based solely on automated processing.

 

12. Third-Party Links

The Services may link to external sites.
We are not responsible for their privacy practices or content.

 

13. Children

Our Services are not intended for use by children under 18 years old.
We do not knowingly process data from minors.

 

14. Contact Details

To request information, exercise your rights, or raise concerns, contact:

Data Protection Contact
Parkside REAM Limited
Emperors Gate, 114a Cromwell Road
London, SW7 4AG, United Kingdom
Email: [Insert Data Privacy Email]

 

15. Complaints

If you believe your data rights have been violated, you may complain to:

Information Commissioner’s Office (ICO)
Website: ico.org.uk

We would appreciate the chance to address your concern first.

 

16. Updates to this Privacy Policy

We may update this Privacy Policy from time to time.
We will post the latest version with a revised “Effective Date”.
Continued use of the Services constitutes acceptance of any changes.